West Coast Art Collector's Conference
Seminar Series at the San Francisco Fine Art Fair - May 21-23, 2010
In the Theater on the show floor- admission free to all attendees.
Seating is limited and available on a first come, first serve basis.
The 3 day conference is designed to provide art collectors valuable insights and hard-earned advice on building an art collection. Sessions are geared for both beginner and experienced collectors. As the only such conference like this in the nation, we are recruiting a world-class level of speakers. Each session will be filled with usable tips, distilled facts, do’s and don’ts and lessons learned -in a fast-paced, user-friendly format- without sales hype or academic treatments. Some sessions will be solo presentations, others, moderated panel discussions.
| Master of Ceremonies - David M. Roth, Editor and Publisher of Squarecylinder.com | |
Friday, May 21 |
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| 1-2pm | What Genre of Photography to Collect |
| Barry Singer, Owner, Barry Singer Gallery | |
| Michael Foley, Owner, Foley Gallery | |
| Richard Levy, Owner, Richard Levy Gallery | |
| Our panel of photography dealers will define and describe the benefits behind each photographic period ranging from vintage to contemporary. | |
| 2-3pm | Beginning Your Art Collection with Printed Editions |
| Denis Bloch, Owner, Denis Bloch Fine Art | |
| This presentation explores the who, what, when, how & why of beginning a collection of printed editions. Some of the topics explored will include: · the impact and value of Limited Edition prints · different types of prints, including: lithographs, giclees, woodcuts, · which artists to invest in · signed editions · signed vs. unsigned · numbered editions |
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| 3-4pm | How Do Contemporary Galleries Select their Artists |
| Moderatated By: Joshua Rose, Editor, American Art Collector | |
| Andrea Schwartz, Owner, Andrea Schwartz Gallery | |
| Jack Fischer, Owner, Jack Fischer Gallery | |
| Jane Egan, Director, Gebert Contemporary | |
| Beth Jones, Co-Owner, JAYJAY | |
| Given the hundreds of thousands of artists available, how do gallery owners select their rare few? This session explores how gallery owners find and determine their stable of gallery artists. Learn about the strategies, criteria and marketability factors surrounding these decisions. What stands out from the sea of submissions and why? | |
| 4-5pm | Which Artists to Buy & Why |
| Moderated By: Ann Lydecker, Founder, Metropolitan Art Advisors | |
| Michael Hackett, Co-Founder, Hackett Mill Art Dealers and Advisors | |
| Catharine Clark, Owner, Catharine Clark Gallery | |
| Louis Stern, Owner, Louis Stern Fine Art | |
| Peter Selz, Author, Art Historian and Professor Emeritus at UC Berkeley | |
| How should a collector choose which artist to buy and why? What should the evaluation process behind each art purchase be? In this panel discussion, three different art dealers and an Art Historian will describe the differences between periods, genres and medium as well as the impact of value on living verses deceased artists work. Explore such factors as how museum shows and media coverage affect market values. Who do these panelists see as the rising stars in the current art market and why? | |
| 5-6pm | Meet the LIFT Artists |
| Moderated By: David M. Roth, Editor and Publisher of Squarecylinder.com | |
| Peter Selz representing John Altoon with Braunstein/Quay Gallery | |
| Susi Kiessling from Galerie Nero representing Joachim Hiller with Walter Bischoff Galerie | |
| Jeff Wallin with Patrajdas Contemporary | |
| Jenn Shifflet with Chandra Cerrito Contemporary | |
| Klari Reiss with Cynthia Corbett Gallery | |
| This panel discussion provides the opportunity to go one-on-one with The San Francisco Fine Art Fairs Solo Artists or their representatives. Explore their techniques, genres, medium and the inspiration behind their featured works. | |
| Saturday, May 22 | |
| 11-Noon | Everything You Always Wanted to Know About Collecting Fine Art Photography |
| Peter Fetterman, Owner, Peter Fetterman Gallery | |
| Peter Fetterman will talk about the fundamentals of fine art photography including: the differences of printing types, facts about editioning, the history of the photography market, and what creates the value of a photograph. Also included in this topic will be an overview of the current 'blue chip' photographers. | |
| Noon-1pm | An Insider's Guide to Buying & Collecting Art |
| Jerald Melberg, Owner, Jerald Melberg Gallery | |
| Jerald Melberg offers new and experienced collectors his tips and strategies for buying & collecting art. Learn what you need to know as well as the resources you should have before investing in your next piece. Determine what your parameters may be as well as how to train your eye to recognize quality and value. Learn how to approach Art Dealers and what you can expect from a Dealer as you start building your collection. | |
| 1-2pm | Collecting Sculpture |
| Brigitte Micmacker, Co-Owner and Director, Sculpturesite Gallery | |
| Why collect sculpture? What are the factors that make sculpture collecting different? Brigitte Micmacker has focused entirely on modern and contemporary sculpture in the galleries she and her partner John Denning have owned and run for 20 years. She will explore what sculpture is available, the best sources and what to expect, establishing value, understanding sculptors, the commission process, focusing a collection, following a passion, and other topics to enhance the comfort level for collecting a medium often under-represented in collections. | |
| 2-3pm | Tips & Strategies to Effective Art Buying |
| Ann Lydecker, Founder, Metropolitan Art Advisors | |
| Patrick Meade, CEO of Bonhams & Butterfields | |
| Katrina Traywick, Owner, Traywick Contemporary | |
| This session explores the various places to buy art, including: art galleries, art fairs, auction houses, through an art consultant or the internet. Our panel of presenters will provide advice and discuss the advantages and disadvantages of each acquisition source. | |
| 2-3pm | Modern Figure Studies: Jeff Wallin's Glass Canvas (in Platinum Lounge) |
| Jeff Wallin, LIFT Artist with Patrajdas Contemporary | |
| This session explores the various places to buy art, including: art galleries, art fairs, auction houses, through an art consultant or the internet. Our panel of presenters will provide advice and discuss the advantages and disadvantages of each acquisition source. | |
| 3-4pm | What You Need to Know About Collecting Prints |
| William van Straaten, Owner, Riverhouse van Straaten | |
| Renee Bott, Co-founder, Paulson Bott Press | |
| Jeff Wallin is an artist trained in traditional methods of painting, printmaking, and drawing. For the last ten years, he has been applying his abilities and visual aesthetic to the challenging medium of studio glass. His portraits and figure studies are created with a painter's sensibility, and take advantage of unique properties of glass that push the work beyond painting. Wallin will discuss his influences and inspiration, and provide some insight into the motivations for his choice of both subject and technique. | |
| 4-5pm | The Art Framing Primer |
| Paul Porambo, Founder & CEO of Fine Art Services, San Francisco | |
| This how-to session provides guidelines for selecting the right frame for the right work of art. Learn how your works can be significantly enhanced both aesthetically and financially with proper matting and framing. We will also explore how to integrate your art collection with your interior design. | |
| Sunday, May 23 | |
| 11am- Noon |
Shopping an Art Fair |
| Richard Polsky, Author and Private Art Dealer | |
| Richard Polsky, private dealer and author of I Sold Andy Warhol (too soon), offers insider tips for collectors looking to acquire work at art fairs. Unlike buying at auction or from a gallery, art expos are all about a sense of urgency. The expression “if you snooze you loose” is apropos. With that in mind, Polsky will discuss how best to utilize your time, approach dealers with offers, and most important — have fun! At the conclusion of his talk, Polsky will sign copies of I Sold Andy Warhol (too soon). | |
| Noon-1pm | What’s It Worth? An Insiders look at Appraisals |
| Presented by: Fireman's Fund Insurance Company and Aon Private Risk Management | |
| Raffle: Complimentary Appraisal of one item by photo by Elizabeth Von Habsburg and bottle of Champagne | |
| Don Soss, VP High Net Worth/ Affluent Personal Insurance, Fireman's Fund Insurance Company | |
| Nikki L. Brown, Global Fine Art Practice Leader, Aon Private Risk Management | |
| Elizabeth von Habsburg, Expert Appraiser Fine and Decorative Arts, Board Member of the Appraisers Association of America and Appraisal Foundation | |
| Fireman's Fund Fine Art Overview After several years of skyrocketing fine art prices, the market has leveled off -- reflecting today's economic crisis. Experts say prices are now retracting to 2006-2007 levels. They add that if your client's art collection was appraised prior to 2006, a new appraisal will help avoid being underinsured. Click here for more information. |
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| 1-2pm | The Promise of Modernism: Indian Art From 1900 to Present |
| Sundaram Tagore, Director, Sundaram Tagore Gallery | |
| At a time when Indian artists are creating a sensation in the art world, this presentation looks back into the country's past. Learn the story of rebel artists who abandoned colonial conventions in search of a nationalist approach. Explore such topics as: if modernism is the rejection of tradition, then just how does this ancient culture manage to create modern art? | |
| 2-3pm | How the Media Influences the Art Market |
| Moderated By: David M. Roth, Editor and Publisher of Squarecylinder.com | |
| Rena Bransten, Owner, Rena Bransten Gallery |
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| Michael Rosenthal, Owner/Director, Michael Rosenthal Gallery | |
| Joshua Rose, Editor, American Art Collector | |
| George Melrod, Editor, Art Ltd. | |
| DeWitt Cheng, Freelance Writer | |
| Our panel of art journalists discuss just how the Media Moves the Art Market. Learn why reporters choose the topics, exhibitions and artists they do to write about. What influences their choices? What captures their attention? What do they see as important enough and relevant enough to be capturing their audiences attention? Does an artist become more important, relevant or talked about once s/he is deceased? How can a collector help raise the value of their collection? If a journalist writes about an artist, how does that affect the value of that artists work? How do reporters explain the Damien Hirst and Jeff Koons phenomenon? We will also hear from two major Art Dealers on How they use the media to their advantage. What is their perspective on How the Media Influences the Art Market? |
May 21-23, 2010
May 20, 2010 - Opening Preview Party
benefiting SF Art Institute
benefiting SF Art Institute
Festival Pavilion
Fort Mason Center
San Francisco
sponsors
endorsed by
show hours
Thursday, May 20, 7pm - 9pm
Opening Preview Party
Friday, May 21, noon - 8pm
Saturday, May 22, 11am - 7pm
Sunday, May 23, 11am - 6pm
Opening Preview Party
Friday, May 21, noon - 8pm
Saturday, May 22, 11am - 7pm
Sunday, May 23, 11am - 6pm
other events
